Keep Your Company Top of Mind: 3 Strategies to Make a Memorable Customer Experience

People may not remember exactly what you did or what you said, but they will always remember how you made them feel. This important nugget of advice has been attributed to several different [...]

Word-of-Mouth Marketing: Exceed Expectations, Don’t Just Meet Them

In today’s world, technology accelerates and multiplies word-of-mouth like nothing else can. Thanks to smartphones, a variety of social media platforms, and online reviews, word-of-mouth [...]

4 Common Customer Retention Mistakes

Even the best-run contracting businesses can fall into one or more of these 4 customer retention pitfalls. Learn how to steer clear of these costly mistakes and instead build a strong connection [...]

4 Ways to Garner Customer Feedback

If you’re an HVAC, plumbing, or electrical contractor, you know how competitive of an environment you’re working in. Day in and day out you strive to acquire new clients while retaining old ones, [...]

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