Keep Your Company Top of Mind: 3 Strategies to Make a Memorable Customer Experience

People may not remember exactly what you did or what you said, but they will always remember how you made them feel. This important nugget of advice has been attributed to several different [...]

Word-of-Mouth Marketing: Exceed Expectations, Don’t Just Meet Them

In today’s world, word travels faster than ever before. Thanks to smartphones, a variety of social media platforms, and online reviews, word-of-mouth marketing is not only easy, but extremely [...]

Don’t Miss Out: How to Connect with Every Customer

You already know customer retention and word-of-mouth referrals are vital to success in service industries. Yet many companies seem to miss a key principle of these concepts: every single [...]

4 Ways to Garner Customer Feedback

If you’re an HVAC, plumbing, or electrical contractor, you know how competitive of an environment you’re working in. Day in and day out you strive to acquire new clients while retaining old ones, [...]

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