Using the Wow Factor to Build Your Home Services Business

“I know a guy.” Are you “the guy” everyone says they know when their friends and family mention needing a home service?  Homeowners tend to sing the praises of a single provider when they are [...]

Some startup ideas are half-baked. This one wasn’t.

In Celebration of 20 Years: 1998-2018   Pop quiz: What do freshly baked cookies, customer surveys, and online reviews have in common? Jim Childers. Twenty years ago, my father-in-law Jim [...]

Our family recipe revealed.

Some friends recently divulged our family recipe for customer retention. But it’s ok. They had our permission.  To Your Success does a tremendous amount of customer retention work for [...]

Doing It Yourself Is Not Always Doing It Right

Should you do it yourself? I recently attended a wedding. It was a nice wedding. Not large; only 40-50 guests. I noticed everyone going to the bride to ask questions about where to place this, [...]

Simple Choices Drive More Sales

I did something unusual (for me) last week – I went to a fast-food restaurant. It was not very busy inside, just me and one person before me. Since it wasn’t busy, there was only one register in [...]

How To Keep the Customer and Grow Repeat Business

It’s tough to make the phone ring. Besides, it costs money. When the phone does ring, you want to be sure you don’t kill your opportunity to service that customer now and in the future. As you [...]

Improve customer satisfaction with good communication

In today’s “instant” society filled with all of the “about me” and “right now” expectations, how can you know what is important to your customer? How do you understand what they know, what they [...]

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