The 5-5-5 Plan for Contracting Business Growth

Customer relationships, not marketing strategies or sales tactics, are the backbone of any contracting business. That always has been, and always will be. So here’s your 5-5-5, customer [...]

Customer Retention: 4 Practical Steps Your Contracting Business Can Take

You can’t expect that good intentions are going to keep your customers coming back. Your business needs a methodical process to retain customers every time. If you have owned a home service [...]

Keep Your Company Top of Mind: 3 Strategies to Make a Memorable Customer Experience

People may not remember exactly what you did or what you said, but they will always remember how you made them feel. This important nugget of advice has been attributed to several different [...]

Word-of-Mouth Marketing: Exceed Expectations, Don’t Just Meet Them

In today’s world, technology accelerates and multiplies word-of-mouth like nothing else can. Thanks to smartphones, a variety of social media platforms, and online reviews, word-of-mouth [...]

4 Common Customer Retention Mistakes

Even the best-run contracting businesses can fall into one or more of these 4 customer retention pitfalls. Learn how to steer clear of these costly mistakes and instead build a strong connection [...]

4 Ways to Garner Customer Feedback

If you’re an HVAC, plumbing, or electrical contractor, you know how competitive of an environment you’re working in. Day in and day out you strive to acquire new clients while retaining old ones, [...]

The “3 Cs” to Tighter Contractor-Customer Relationships

Did you know that loyal customers are more valuable to your HVAC, plumbing, or electrical business than new customers? It’s true! An article that appeared in Entrepreneur stated “even research [...]

Create a Customer Survey with 4 Times the Average Response Rate

We’re living in an exciting, yet extremely competitive time for residential contractors. We like to call it, The Age of the Customer. In the home services segment, homeowners don’t just want a [...]

Juggling Sales, Service, and Loyalty: How Home Service Companies can Automate for Impact

In today’s culture, it’s no secret that home service companies are working in an incredibly competitive market. Contractors work fiercely to get leads and win new business, sparing no expense on [...]

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