Write a Memorable Customer Thank You Note with This Comprehensive Guide
“Thank You” You may not realize it, but these 2 little words are the most important words your customers need to hear from you. Some experts have even called them “the two most [...]
Metrics Matter: Retaining Customers in the HVAC Industry
Contractors for home services are in high demand. It’s an extremely competitive field, so when it comes to customer retention, how is your business doing? If you’re a contractor in the HVAC or [...]
The 5-5-5 Plan for Contracting Business Growth
Customer relationships, not marketing strategies or sales tactics, are the backbone of any contracting business. That always has been, and always will be. So here’s your 5-5-5, customer [...]
Customer Retention: 4 Practical Steps Your Contracting Business Can Take
You can’t expect that good intentions are going to keep your customers coming back. Your business needs a methodical process to retain customers every time. If you have owned a home service [...]
Keep Your Company Top of Mind: 3 Strategies to Make a Memorable Customer Experience
People may not remember exactly what you did or what you said, but they will always remember how you made them feel. This important nugget of advice has been attributed to several different [...]
Word-of-Mouth Marketing: Exceed Expectations, Don’t Just Meet Them
In today’s world, technology accelerates and multiplies word-of-mouth like nothing else can. Thanks to smartphones, a variety of social media platforms, and online reviews, word-of-mouth [...]
4 Common Customer Retention Mistakes
Even the best-run contracting businesses can fall into one or more of these 4 customer retention pitfalls. Learn how to steer clear of these costly mistakes and instead build a strong connection [...]
4 Ways to Garner Customer Feedback
If you’re an HVAC, plumbing, or electrical contractor, you know how competitive of an environment you’re working in. Day in and day out you strive to acquire new clients while retaining old ones, [...]
The “3 Cs” to Tighter Contractor-Customer Relationships
Did you know that loyal customers are more valuable to your HVAC, plumbing, or electrical business than new customers? It’s true! Entrepreneur notes, “research has shown that loyal customers are [...]
