Happy or Horrified? 4 Clues Your Customers Are Delighted
As a business owner, you know you need to keep a pulse on customer happiness. Yet how do you know if you have an accurate picture of customer satisfaction? Some companies assume that if customers [...]
Success Story: Pugh Heating & Air Conditioning
Pugh needed help with customer feedback and retention and was looking for a reliable process that wouldn’t bog down team members in the office or field.
Get Raving Fans: How to Build Customer Connections & Gain Positive Reviews
How many stars does your company have? In today’s world of instant information, positive online reviews are essential to a company’s success. In fact, 92 percent of consumers say they hesitate to [...]
Using the Wow Factor to Build Your Home Services Business
“I know a guy.” Are you “the guy” everyone says they know when their friends and family mention needing a home service? Homeowners tend to sing the praises of a single provider when they are [...]
Some startup ideas are half-baked. This one wasn’t.
Thank you, Dad Pop quiz: What do freshly baked cookies, customer surveys, and online reviews have in common? Answer: Jim Childers. Twenty years ago, my father-in-law Jim Childers realized [...]
Our family recipe revealed.
Some friends recently divulged our family recipe for customer retention. But it’s ok. They had our permission. To Your Success does a tremendous amount of customer retention work for [...]
Doing It Yourself Is Not Always Doing It Right
Should you do it yourself? I recently attended a wedding. It was a nice wedding. Not large; only 40-50 guests. I noticed everyone going to the bride to ask questions about where to place this, [...]
Simple Choices Drive More Sales
I did something unusual (for me) last week – I went to a fast-food restaurant. It was not very busy inside, just me and one person before me. Since it wasn’t busy, there was only one register in [...]