The “3 Cs” to Tighter Contractor-Customer Relationships
Did you know that loyal customers are more valuable to your HVAC, plumbing, or electrical business than new customers? It’s true! An article that appeared in Entrepreneur stated “even research [...]
Create a Customer Survey with 4 Times the Average Response Rate
We’re living in an exciting, yet extremely competitive time for residential contractors. We like to call it, The Age of the Customer. In the home services segment, homeowners don’t just want a [...]
Get Raving Fans: How to Build Customer Connections & Gain Positive Reviews
How many stars does your company have? In today’s world of instant information, positive online reviews are essential to a company’s success. In fact, 92 percent of consumers say they hesitate to [...]
Using the Wow Factor to Build Your Home Services Business
“I know a guy.” Are you “the guy” everyone says they know when their friends and family mention needing a home service? Homeowners tend to sing the praises of a single provider when they are [...]
Some startup ideas are half-baked. This one wasn’t.
Thank you, Dad Pop quiz: What do freshly baked cookies, customer surveys, and online reviews have in common? Answer: Jim Childers. Twenty years ago, my father-in-law Jim Childers realized [...]
Simple Choices Drive More Sales
I did something unusual (for me) last week – I went to a fast-food restaurant. It was not very busy inside, just me and one person before me. Since it wasn’t busy, there was only one register in [...]
How To Keep the Customer and Grow Repeat Business
It’s tough to make the phone ring. Besides, it costs money. When the phone does ring, you want to be sure you don’t kill your opportunity to service that customer now and in the future. As you [...]
Creating happy. Avoiding angst.
Tips from a long-time industry veteran. In today’s “instant” society filled with all of the “about me” and “right now” expectations, how can you know what is important to your customer? How do [...]