What’s More Important: Finding Customers or How to Keep Customers?
Who is more valuable to you and your HVAC business — one delighted customer you already have or ten new customers? You can do something very positive for your business right now by taking that [...]
The 5-5-5 Plan for Contracting Business Growth
Customer relationships, not marketing strategies or sales tactics, are the backbone of any contracting business. That always has been, and always will be. So here’s your 5-5-5, customer [...]
Keep Your Company Top of Mind: 3 Strategies to Make a Memorable Customer Experience
People may not remember exactly what you did or what you said, but they will always remember how you made them feel. This important nugget of advice has been attributed to several different [...]