5 Customer Retention Strategies to Keep Your Customers Coming Back

The five strategies in this article will help improve customer service for your residential HVAC, plumbing, electrical, or other home services business, and help you build a personal connection [...]

What’s More Important: Finding Customers or How to Keep Customers?

Who is more valuable to you and your HVAC business — one delighted customer you already have or ten new customers? You can do something very positive for your business right now by taking that [...]

Using the Wow Factor to Build Your Home Services Business

“I know a guy.” Are you “the guy” everyone says they know when their friends and family mention needing a home service?  Homeowners tend to sing the praises of a single provider when they are [...]

Some startup ideas are half-baked. This one wasn’t.

Thank you, Dad   Pop quiz: What do freshly baked cookies, customer surveys, and online reviews have in common? Answer: Jim Childers. Twenty years ago, my father-in-law Jim Childers realized [...]

Our family recipe revealed.

Some friends recently divulged our family recipe for customer retention. But it’s ok. They had our permission.  To Your Success does a tremendous amount of customer retention work for [...]

Simple Choices Drive More Sales

I did something unusual (for me) last week – I went to a fast-food restaurant. It was not very busy inside, just me and one person before me. Since it wasn’t busy, there was only one register in [...]

How To Keep the Customer and Grow Repeat Business

It’s tough to make the phone ring. Besides, it costs money. When the phone does ring, you want to be sure you don’t kill your opportunity to service that customer now and in the future. As you [...]

Creating happy. Avoiding angst.

Tips from a long-time industry veteran. In today’s “instant” society filled with all of the “about me” and “right now” expectations, how can you know what is important to your customer? How do [...]

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