The 5-5-5 Plan for Contracting Business Growth
Customer relationships, not marketing strategies or sales tactics, are the backbone of any contracting business. That always has been, and always will be. So here’s your 5-5-5, customer [...]
Keep Your Company Top of Mind: 3 Strategies to Make a Memorable Customer Experience
People may not remember exactly what you did or what you said, but they will always remember how you made them feel. This important nugget of advice has been attributed to several different [...]
Word-of-Mouth Marketing: Exceed Expectations, Don’t Just Meet Them
In today’s world, technology accelerates and multiplies word-of-mouth like nothing else can. Thanks to smartphones, a variety of social media platforms, and online reviews, word-of-mouth [...]
4 Common Customer Retention Mistakes
Even the best-run contracting businesses can fall into one or more of these 4 customer retention pitfalls. Learn how to steer clear of these costly mistakes and instead build a strong connection [...]
4 Ways to Garner Customer Feedback
If you’re an HVAC, plumbing, or electrical contractor, you know how competitive of an environment you’re working in. Day in and day out you strive to acquire new clients while retaining old ones, [...]
The “3 Cs” to Tighter Contractor-Customer Relationships
Did you know that loyal customers are more valuable to your HVAC, plumbing, or electrical business than new customers? It’s true! Entrepreneur notes, “research has shown that loyal customers are [...]
Create a Customer Survey with 4 Times the Average Response Rate
We’re living in an exciting, yet extremely competitive time for residential contractors. We like to call it, The Age of the Customer. In the home services segment, homeowners don’t just want a [...]
Juggling Sales, Service, and Loyalty: How Home Service Companies can Automate for Impact
In today’s culture, it’s no secret that home service companies are working in an incredibly competitive market. Contractors work fiercely to get leads and win new business, sparing no expense on [...]
Happy or Horrified? 4 Clues Your Customers Are Delighted
As a business owner, you know you need to keep a pulse on customer happiness. Yet how do you know if you have an accurate picture of customer satisfaction? Some companies assume that if customers [...]
Get Raving Fans: How to Build Customer Connections & Gain Positive Reviews
How many stars does your company have? In today’s world of instant information, positive online reviews are essential to a company’s success. In fact, 92 percent of consumers say they hesitate to [...]