Word-of-Mouth Marketing: Exceed Expectations, Don’t Just Meet Them

In today’s world, technology accelerates and multiplies word-of-mouth like nothing else can. Thanks to smartphones, a variety of social media platforms, and online reviews, word-of-mouth [...]

4 Common Customer Retention Mistakes

Even the best-run contracting businesses can fall into one or more of these 4 customer retention pitfalls. Learn how to steer clear of these costly mistakes and instead build a strong connection [...]

4 Ways to Garner Customer Feedback

If you’re an HVAC, plumbing, or electrical contractor, you know how competitive of an environment you’re working in. Day in and day out you strive to acquire new clients while retaining old ones, [...]

Create a Customer Survey with 4 Times the Average Response Rate

We’re living in an exciting, yet extremely competitive time for residential contractors. We like to call it, The Age of the Customer. In the home services segment, homeowners don’t just want a [...]

Juggling Sales, Service, and Loyalty: How Home Service Companies can Automate for Impact

In today’s culture, it’s no secret that home service companies are working in an incredibly competitive market. Contractors work fiercely to get leads and win new business, sparing no expense on [...]

Get Raving Fans: How to Build Customer Connections & Gain Positive Reviews

How many stars does your company have? In today’s world of instant information, positive online reviews are essential to a company’s success. In fact, 92 percent of consumers say they hesitate to [...]

Some startup ideas are half-baked. This one wasn’t.

Thank you, Dad   Pop quiz: What do freshly baked cookies, customer surveys, and online reviews have in common? Answer: Jim Childers. Twenty years ago, my father-in-law Jim Childers realized [...]

Our family recipe revealed.

Some friends recently divulged our family recipe for customer retention. But it’s ok. They had our permission.  To Your Success does a tremendous amount of customer retention work for [...]

6 Ways to Improve the Customer Experience

Recently I was babysitting “Spanky”, my in-laws medium-sized, energetic canine, who was with me in the bank drive-through. The teller noticed Spanky in the backseat and we had a...

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