Word-of-Mouth Marketing: Exceed Expectations, Don’t Just Meet Them
In today’s world, technology accelerates and multiplies word-of-mouth like nothing else can. Thanks to smartphones, a variety of social media platforms, and online reviews, word-of-mouth [...]
4 Common Customer Retention Mistakes
Even the best-run contracting businesses can fall into one or more of these 4 customer retention pitfalls. Learn how to steer clear of these costly mistakes and instead build a strong connection [...]
4 Ways to Garner Customer Feedback
If you’re an HVAC, plumbing, or electrical contractor, you know how competitive of an environment you’re working in. Day in and day out you strive to acquire new clients while retaining old ones, [...]
Juggling Sales, Service, and Loyalty: How Home Service Companies can Automate for Impact
In today’s culture, it’s no secret that home service companies are working in an incredibly competitive market. Contractors work fiercely to get leads and win new business, sparing no expense on [...]
Happy or Horrified? 4 Clues Your Customers Are Delighted
As a business owner, you know you need to keep a pulse on customer happiness. Yet how do you know if you have an accurate picture of customer satisfaction? Some companies assume that if customers [...]
Some startup ideas are half-baked. This one wasn’t.
Thank you, Dad Pop quiz: What do freshly baked cookies, customer surveys, and online reviews have in common? Answer: Jim Childers. Twenty years ago, my father-in-law Jim Childers realized [...]
