Doing It Yourself Is Not Always Doing It Right

Should you do it yourself? I recently attended a wedding. It was a nice wedding. Not large; only 40-50 guests. I noticed everyone going to the bride to ask questions about where to place this, [...]

Simple Choices Drive More Sales

I did something unusual (for me) last week – I went to a fast-food restaurant. It was not very busy inside, just me and one person before me. Since it wasn’t busy, there was only one register in [...]

Creating happy. Avoiding angst.

Tips from a long-time industry veteran. In today’s “instant” society filled with all of the “about me” and “right now” expectations, how can you know what is important to your customer? How do [...]

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