Some startup ideas are half-baked. This one wasn’t.

Thank you, Dad   Pop quiz: What do freshly baked cookies, customer surveys, and online reviews have in common? Answer: Jim Childers. Twenty years ago, my father-in-law Jim Childers realized [...]

Our family recipe revealed.

Some friends recently divulged our family recipe for customer retention. But it’s ok. They had our permission.  To Your Success does a tremendous amount of customer retention work for [...]

6 Ways to Improve the Customer Experience

Recently I was babysitting “Spanky”, my in-laws medium-sized, energetic canine, who was with me in the bank drive-through. The teller noticed Spanky in the backseat and we had a...

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