Simple Choices Drive More Sales

I did something unusual (for me) last week – I went to a fast-food restaurant. It was not very busy inside, just me and one person before me. Since it wasn’t busy, there was only one register in [...]

How To Keep the Customer and Grow Repeat Business

It’s tough to make the phone ring. Besides, it costs money. When the phone does ring, you want to be sure you don’t kill your opportunity to service that customer now and in the future. As you [...]

Creating happy. Avoiding angst.

Tips from a long-time industry veteran. In today’s “instant” society filled with all of the “about me” and “right now” expectations, how can you know what is important to your customer? How do [...]

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