5 Customer Retention Strategies to Keep Your Customers Coming Back
The five strategies in this article will help improve customer service for your residential HVAC, plumbing, electrical, or other home services business, and help you build a personal connection [...]
What’s More Important: Finding Customers or How to Keep Customers?
Who is more valuable to you and your HVAC business — one delighted customer you already have or ten new customers? You can do something very positive for your business right now by taking that [...]
The “3 Cs” to Tighter Contractor-Customer Relationships
Did you know that loyal customers are more valuable to your HVAC, plumbing, or electrical business than new customers? It’s true! An article that appeared in Entrepreneur stated “even research [...]
Create a Customer Survey with 4 Times the Average Response Rate
We’re living in an exciting, yet extremely competitive time for residential contractors. We like to call it, The Age of the Customer. In the home services segment, homeowners don’t just want a [...]
Get Raving Fans: How to Build Customer Connections & Gain Positive Reviews
How many stars does your company have? In today’s world of instant information, positive online reviews are essential to a company’s success. In fact, 92 percent of consumers say they hesitate to [...]
Using the Wow Factor to Build Your Home Services Business
“I know a guy.” Are you “the guy” everyone says they know when their friends and family mention needing a home service? Homeowners tend to sing the praises of a single provider when they are [...]
Some startup ideas are half-baked. This one wasn’t.
Thank you, Dad Pop quiz: What do freshly baked cookies, customer surveys, and online reviews have in common? Answer: Jim Childers. Twenty years ago, my father-in-law Jim Childers realized [...]
Our family recipe revealed.
Some friends recently divulged our family recipe for customer retention. But it’s ok. They had our permission. To Your Success does a tremendous amount of customer retention work for [...]
Doing It Yourself Is Not Always Doing It Right
Should you do it yourself? I recently attended a wedding. It was a nice wedding. Not large; only 40-50 guests. I noticed everyone going to the bride to ask questions about where to place this, [...]